CROQUIS速写男装英文来源于法文,原意为速写.速写是所有绘画手法中最为快速而又最显功底的表现手法,在日常的创作过程中人们经常以此手段不断激发潜在的灵感.在江南布衣的CROQUIS世界里.被渲染为一种生活模式,一种随意的表象下隐藏的理想及发现.基于这一理想,25-35岁左右的新男性被CROQUIS锁定,产品开发与设计中不再拘泥于常规的面料类别,以打破经典、保持版式及男性线条的目标,体现自然及穿着性.推出夺目的款式、鲜亮的色彩的配饰.在此季沉稳当道的灰绿、水洗蓝、咖啡紫间,表现着另一番效果,就像找回被岁月磨砺掉的曾经. 　

杭州江南布衣服饰有限公司成立与1994年,十多年的迅速发展成为了杭州女装的旗帜企业,江南布衣的发展,折射了杭州成功女装的企业发展的历程,此季度推出男装也将为杭州女装的发展提供有利的借鉴. 被称作为杭州女装一面旗帜的“江南布衣”,今年来可谓是动作频频,作为首次走出国门的杭州女装品牌在俄罗斯开设了品牌专卖店,受到了业界的瞩目.然后又推出了自创男装品牌“CROQUIS”,在火热的7月创出了江南布衣的精彩.
“江南布衣”一向推崇“自然、健康、完美”的生活理念,这在其时装发布会上仍然有所体现.风格浪漫、自然,色系与色彩沉稳雅致而不盲从流行,以纯天然材质体现服装风骨,倡导建立而不毁坏的自然主义,但始终注重人性化、个性化的设计语言更是“江南布衣”的一大特色,让枝叶花草成为标志性的装饰纹样,体现与自然相融的理念. 　

CROQUIS将分享JNBY品牌的管理及理念,在开拓国内市场的同时,将更好地以服装消费、贸易、时尚引领等方面与国际接轨,通过参与国际展会等方式,促进多元文化的交流和国际企业间的合作. 　　

杭州江南布衣服饰有限公司成立于1994年,十多年的迅速发展成为了杭州女装的旗帜企业,江南布衣的发展,折射了杭州成功女装企业发展的历程,此季度推出男装也将为杭州女装的发展提供有利的借鉴.

速写Croquis

速写Croquis是国内知名的杭州江南布衣服饰有限公司旗下的男装设计师品牌,于2005年秋季正式推出.

Croquis is a men’s wear brand under the well-known Hangzhou JNBY Finery Co.,Ltd. It was officially launched in the autumn of 2005.

品牌理念 Brand Philosophy

如果生活表象的十之八九:工作、文字、衣着、饮食等等,都是我们内心真正想要的,精神便更趋向于自由,有追求来的新思想,也有被满足的生活乐趣.而速写croquis强调的也恰是这样一种平衡状态:内在精神与外在生活、过去与未来、音乐之于建筑等文化层面,相对独立又互为力量,在时间-记忆-情感的空间如此循环上升.

If positions of life, including work, literature, clothes, dining etc. are what we want in our deep heart, then we will be more spiritually free. There are new thoughts we obtain through pursuit and also the fun of being satisfied. Croquis also happens to stress such kind of equilibrium status: inner spirit and outer life, past and future, music and architecture, they are independent but also mutually impact each other, and circularly sublimate in the space of time-memory-sentiment.

设计理念 Design Concept

速写,最快速、最显功底的绘画手法,作为永久记录,有别于按下快门瞬息而就的摄影.速写croquis服装设计的脉络里有速写绘画的情绪:提炼生活中日常与主题,简单几笔表现构成关系,重造而非直白表现眼前,然后将相关的事物、概念、情感元素有序融入整个设计关系.

As a method of permanent record, sketch, the fastest painting method which best displays the ability, is different from the shooting by pressing the shutter. In the design of Croquis garments, there are moods of sketch: extract the daily life and themes in daily life, express the position relationship with simple strokes, rebuild instead of directly represent, and then fuse relevant things, concepts, sentimental elements orderly into the entire design relationship.

顾客群像 Customer Group

心理年龄25-35岁左右的新男性,追求有质感的生活形态,对生活、设计和艺术有敏锐的感知力和洞察力,容易接受新事物新思想,擅于处理内在精神与外在日常的平衡,拥有相对自由的精神世界.常常可以在图书馆、艺术展、音乐聚会、旅行路上寻到他们的影子.

Male of new generation with psychological age between 25 and 35 pursue quality life. They have acute perception and insight of life, design and arts. They are likely to accept new things and new thoughts. They are good at handling the balance between internal spirit and external daily life. They boast relatively free spiritual world. You may find their footprint in the libraries, arts exhibitions, music gatherings and traveling roads.